About Us

It started in 1976. A deep-rooted belief to create the most moving, impactful, result-driving advertising,
the work needed to feel personal. It’s this belief that influences the brand experiences we create today.

We’re a full-service independent agency and we create personal experience brands (PXBs). The kind of brands that find audiences in the most contextually and culturally relevant ways. The more you get to know us the more you’ll hear the driving force behind our work. Make it personal. It’s more than a phrase to us. It’s how we approach every relationship and how we believe the best brands can operate.
That's making it personal

Our Client Partners

Master Lock logo
Milwaukee Bucks logo
Yuengling logo
ASPCA logo
Northwestern Medicine logo
AstraZeneca logo
QuickTrip logo
Nordic Naturals logo
True Value logo
Fortune Brands logo
Sherwin Williams logo
Bronx Zoo logo
Travel Wisconsin logo
Vienna Beef logo
North Shore Bank logo
FRAM logo
Jewelers Mutual logo
Sheppard Pratt
Elevance logo
UScellular logo
Audubon logo
Boys and Girls Clubs of America logo
Therma True logo
Weber logo
Good Food Holdings logo

Our Leadership Team

Anthony Romano
Anthony has spent over 30 years at the intersection of creativity, data, and technology, driving growth for iconic global brands. Named to Campaign’s Digital 40 Over 40 list, he has served as CEO at BBH NY, US Chief of Client Services at R/GA and President of Wunderman Thompson’s Midwest region. An NYU grad, he pursued the unlikely combo of studio art, marketing and Division III basketball.

Anthony Romano

Chief Executive Officer
Pat Laughlin
Creativity and advertising come naturally to Pat, who grew up the son of an industry icon. Over two decades, he has led work for the ASPCA, Acuity Insurance, Wisconsin Department of Tourism, the Milwaukee Bucks, Northwestern Medicine, Vienna Beef, AstraZeneca and more, shaping campaigns across categories. His work has appeared in the One Show, Webbys, Addys, Effies and advertising textbooks.

Pat Laughlin

Co-Chief Creative Officer
Jon Laughlin
Through his 20 years in the family business, Jon has learned how strategic insight mixed with unexpected trivia can elevate ideas and spark creative breakthroughs. As co-leader of Laughlin Constable’s creative department, he leads impactful, award-winning work across automotive, healthcare, CPG, motorsports, food, and beer clients. His work is recognized nationally and locally across his notable career.

Jon Laughlin

Co-Chief Creative Officer
Katy Gajewicz
With over 25 years of agency experience, Katy is an intuitive seeker of human truths who inspires personal experiences that build brands. Her client work has included McDonald’s, Gatorade, Tropicana, SpaghettiOs, Suave, Nespresso, Nesquik, Kraft/Mondelez and SC Johnson brands. Experience in global and innovation programs shapes her collaborative leadership of LC’s strategy team.

Katy Gajewicz

Chief Strategy Officer
Amy Merchant
Amy brings 20 plus years of experience to the clients and teams she leads, driving growth on both the agency and client sides. Her expertise spans brand strategy, integrated planning, demand generation, and operational leadership. She has led brands including AutoZone, Lowe’s, ConAgra, Michelin, Bel Brands, Carbonite, and Northwestern Medicine, with work recognized by top industry awards.

Amy Merchant

EVP, Head of Client Engagement
Vanessa Watts
Vanessa believes the most effective way to reach audiences is through content delivered in personal context, blending data-led insight with creativity. Before LC, she spent much of her 27-year career at Havas Media working with heritage brands like Reynolds and Hefty, supported the Effie-winning Valspar launch, and deepened retail expertise while leading media strategy efforts for Sears Holdings.

Vanessa Watts

EVP, Head of Media & Data Analytics
Dan O'Connell
Dan has 18 years of experience integrating data with creative, media and brand strategy. He specializes in analytics, automation, and leadership, delivering solutions for clients like QuikTrip, Travel Wisconsin, Northwestern, ASPCA, Nike, Chevron, Kraft, McDonald’s, Kimberly-Clark, US Army, and Gatorade. His work has earned Clio and Effie awards.

Dan O'Connell

SVP, Head of Data Solutions
Paul Brienza
Paul has over 30 years of agency experience driving digital transformation and growth for brands including Schick, Kohler, Perdue Farms, Kellogg’s, Master Lock, Northwestern Medicine, Generac, AstraZeneca, and Bridgestone/Firestone. He was named to Campaign’s Digital 40 Over 40, served on the 4As Creative Technology & Innovation Committee, and has been published in Ad Age, Adweek, and Campaign.

Paul Brienza

Chief Growth Officer
Alex Helfers
For 20 years, Alex has connected brands at the intersection of technical and creative innovation. He has introduced digital products and services for companies from private firms to Fortune 50 leaders, including United Airlines, Northern Trust, Chase, FedEx, Kraft/Mondelez, Walgreens Boots Alliance, YMCA, and Kellogg’s. His work has won Gold at the Clios and been featured in the Super Bowl show.

Alex Helfers

EVP, Head of Connected Experiences
Kristine Naidl
Kris’s mantra is to think like a client and deliver creative PR solutions, an approach that has guided her successful 30-year career. She has represented global and regional brands including Vienna Beef, UScellular, MillerCoors, FRAM, Improv, Silverspot Theaters, Cirque du Soleil, and Master Lock. She holds her APR, is certified in crisis communication and is a recognized industry thought leader.

Kris Naidl

EVP, Head of LC Public Relations
Rome Seifert
Rome lives by two mantras: leave everything better than you found it, and enjoy the people you work with. Guided by this outlook, he focuses on engaging fulfilled teams and driving operational and business improvements that elevate the agency’s ability to deliver innovative, effective, and meaningful work for clients across every experience, engagement, and moment, always driving progress forward.

Rome Seifert

CFO & COO
Vincent Geraghty
A 30-year ad industry veteran, Vincent has led world-class production and content teams for global agencies and iconic brands. He has built new production models delivering cost-effective content at scale, with work earning Cannes Gold Lions, Effies, One Show Pencils and Clios for SC Johnson, Coca-Cola, Allstate and Samsung. He also brings deep automotive experience via GM, GMC, Buick and RAM.

Vincent Geraghty

EVP, Head of Hive Content Studio
Beth brings 13 years of experience across people operations, culture, and talent strategy. She leads the full employee lifecycle, builds scalable HR systems, ensures compliance, and partners with leadership to support organizational health. She is a University of Wisconsin – Madison graduate and previously worked at Pivot Design.

Beth Damon

SVP, Head of People & Culture